ITelagen: Case Study

Challenge:
ITelagen, a flat-rate IT company based in the New York City area, was quickly expanding its business nationwide and in particular, entering into the highly competitive healthcare IT market in partnership with electronic health record implementation companies. ITelagen needed to give exposure to its existing healthcare IT contracts in an effort to secure similar business in other geographic areas. Additionally, ITelagen had been awarded a lucrative grant from New Jersey Economic Development Authority to permanently locate its office in the Jersey City Harborside Financial district and was looking for exposure on the award and the company’s new state-of-the-art office space.

Solution:
ITelagen came to Kirk Communications to help build media awareness and potential partnership opportunities for its unique technology offerings across a variety of industries and in several specific to regions. Kirk Communications took a three-pronged approach to meet ITelagen’s needs: highlight ITelagen’s highly successful client implementation in Northern California for a targeted public relations campaign; work with the New Jersey Economic Development Authority to promote the award and ITelagen’s new office space; and launch an aggressive national media program targeting ITelagen’s vertical markets.

Results:
ITelagen received significant press coverage in the Northern California media which attracted the attention of several national healthcare publications and opened up prospects for the company with potential partners. The story on ITelagen’s award and new office location was used for a front –page article in a leading New Jersey magazine, providing the company with excellent local exposure and a powerful piece of marketing collateral. The national media program helped link ITelagen to several influential vertical publications with strong potential opportunities for upcoming articles.